Pennsylvania enacts disclosure rule for AI-created advertising

The Verge reports that Pennsylvania Governor Josh Shapiro signed a law requiring labels for advertisements created or substantially altered using AI.

AI Today·October 25, 2026·1 min read

AI-assisted original reporting summary. Source: The Verge. Source claims are attributed; no source photography is reused.

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act on Thursday, according to The Verge. The law requires advertisers to disclose when an advertisement has been generated or significantly changed by artificial intelligence.

The requirement covers advertising in several forms, including still images, video, audio and text, the publication reports. Its excerpt does not provide further details about how the disclosures must appear.

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